So yeah… it’s not been the ideal time for 32-year-old Amoruso to call attention to herself, much less with a series that critics felt was more than a little self-forgiving and narcissistic in its treatment of the protagonist. The company filed for bankruptcy late last year as Amoruso stepped down as executive chairwoman, and it’s since been sold for a tenth of its peak net worth.Īmoruso promoting #Girlboss last year Getty Images / Cindy Ord Fast forward to the show’s release date, and things are slightly different - Nasty Gal weathered a brutal lawsuit detailing allegations that they had fired pregnant women and terminally ill employees, and sales have tanked. When the show was announced early last year, it seemed like Girlboss the series was meant to serve as a boon, not only to Amoruso’s brand, which had spawned two successful memoirs and a slew of book tours, but to her bread-and-butter, Nasty Gal. The show follows a fictionalized Amoruso prancing through San Francisco and stumbling into massive e-commerce success in 2006.

What now, Sophia Amoruso?Īmoruso, the founder of the recently sold-off vintage clothing monolith Nasty Gal and founder of Girlboss Media, is brushing up against some pretty nasty timing with the release of Kay Cannon’s ( 30 Rock, Pitch Perfect) semi-autobiographical series. So your business flopped, you got sued for allegedly mistreating employees, you had to step down as the chairwoman of the company you built from the ground up, and then the Netflix series based on your life got nearly universally bad reviews.

Sophia nasty gal